You click on a link and move on.
In the next few minutes, you get a sales call based on that click.
The sales representative lures you with an offer.
You, hardened, say you were only surfing.
Later you give in and join up for a 6 month scheme.
The customer representative says if you take an upgrade you will get ‘x’ discount and ‘x’ gift.
You agree since there can never be enough DVDs in your life.
All this takes half-an-hour.
Your DVDs come in regularly for 2 weeks.
You are happy.
The 3rd week, the delivery guy disappears for 4-5 days.
You get an apologetic mail from the support team.
The ‘x’ gift meanwhile has not showed up even after almost 6 weeks and 3 reminders.
The 6th week, the delivery guy disappears again.
The customer care representative says that your movies have been dispatched, they are on the way, you will receive them in the evening.
The next day has arrived. Your movies have not arrived.
This is SeventyMM.com.
Then there is BigFlix.
It cheats customers in a Bigger Way.
One day you renew your membership.
The next week, the company announces they have stopped home deliveries.
Viewing will now only be online.
They have not seen fit to give notice of their plans on their website.
You are stuck with a membership for 6 months. Even though you don’t want to watch movies online. And the selection of online movies is not large.
In the two months before they shut down home delivery operations, you have been having trouble with deliveries.
The customer care representatives do not tell you, of course, that they are in the process of shutting down the next month, the next week, the next day.
They send you 50 used DVDs as compensation for the inconvenience caused to you.
The DVDs don’t reflect a single choice in your rental queue.
Someone has just picked them haphazardly from the nearest godown and delivered them to you.
You get a standard formatted answer in reply.
Meanwhile, the neighborhood video rental shops have shut down.
Unable to compete with the cut-throat prices and the larger stocks of the bigger companies.
Unable to pay exorbitant rents on shop space.